AxisDirect Bags the Top Equity Broker of the Year Award

AxisDirect (, the flagship brand of Axis Securities Limited, a 100% subsidiary of Axis Bank that offers Retail Broking services wins ‘The Top Equity Broker Award’ at The Commodity Equity Outlook Weekend (CEO) 2017. This award was organized by Tefla, under the patronage of Bombay Stock Exchange (BSE) supported by Commodity Participants Association of India (CPAI) and Association of National Exchange Members of India (ANMI). The esteemed annual BSE CEO awards covered the entire capital market and commodity landscape including major brokers, exchanges, banks, mutual funds, insurance, asset managers & debt market. The award was an effort to recognize the key players among capital and commodity markets and AxisDirect came out as a winner amongst the top players in the broking category. In the past, AxisDirect has been also awarded ‘The Best Growing Equity Broking House (Retail)’ by BSE D&B Equity broking Awards in the year 2015 and 2014. AxisDirect was also awarded the ‘Fastest Growing Equity Broking House (Mid-size)’ by BSE D&B Equity broking Awards in the year 2013.

Axis Direct is the fastest growing brokerage house with 15 lakh+ customers in the country and with a little over 6 years of existence it has been able to position itself firmly in the Top 5 brokers be it in terms of customers acquired or active investor base. AxisDirect offers the whole range of investment solutions under one roof be it Equities, Mutual Funds, SIPs, IPOs, Derivatives, Bonds, NCDs, ETFs, Company Fixed Deposits etc. AxisDirect also provides the best research ideas with high success ratio to its retail clients thereby helping them to create wealth. AxisDirect caters to all kinds of investor and trader needs through its mobile app, simplified yet comprehensive web-portal and lightning fast desktop trading platform.

Commenting on winning the award, Mr. Arun Thukral, MD & CEO, Axis Securities said, “The Top Equity Broker Award is a testimony to our never ending zeal to scale newer heights. All this has been possible due to the faith reposed by our 15 lakh+ customers. I would like also to thank my employees and partners in staying committed to serving our customer needs better. Our endeavor has always been to simplify the customer experience and empower them with best investment ideas and platforms. It is a moment of pride for us winning the coveted BSE CEO Awards.”

AxisDirect apart from offering the best equity ideas has also been at the forefront of product innovation and customer experience. AxisDirect has also made some interesting innovations in its web-portal as well as its mobile app. The web-portal is one of the most simplified web portals, which is not only user friendly but also highly informative for the retail investors. The website is intuitive and feature rich with in-built filters to help customers find the desired and accurate information. The layout on the website is neat, clutter-free and smartly designed to keep customers’ investment journey simple. It has a very interesting take on learning investment concepts with short animation videos explaining the complex market terminologies. The whole learning experience is gamified and fun-filled where the user can take quizzes, cross levels and win badges on finishing courses. Customers can also access latest news from the best sources through live tweets, video, live TV, RSS feeds from the web-portal without having to shuffle to various websites to seek information. AxisDirect has also introduced a revolutionary mobile app with an industry first feature of trading via voice commands. This innovation makes trading from a Smartphone or tablet highly intuitive and hassle free.


Source: BusinessWireIndia

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